Highlights
  • Print isn’t dead, only patience
    September 22, 2016 · Strategy

    Print isn’t dead, only patience

    In the Campaign Live piece below, Imprint’s Andy Seibert offers his thoughts in regard to print media–the death of which has been greatly exaggerated. Click-through rates, opens, impressions, downloads and…dog-eared pages? Developments in…

  • Key Takeaways from Content Marketing World 2016
    September 20, 2016 · Strategy

    Key Takeaways from Content Marketing World 2016

                    The Imprint team recently attended #CMWorld in Cleveland. Check out our latest podcast where the team shares their key takeaways from this year’s event. Intro…

  • Inside Pepsi’s new music program: The Sound Drop
    September 9, 2016 · Strategy

    Inside Pepsi’s new music program: The Sound Drop

    Imprint’s Andy Seibert contributes to Sahil Patel‘s new Digiday piece on Pepsi’s new content effort, The Sound Drop. Spoiler: He’s thinks it has a great shot to succeed.   Pepsi’s music interests are…

  • Setting Expectations for #CMWorld
    September 1, 2016 · Strategy

    Setting Expectations for #CMWorld

                The Cleveland conference could be overwhelming for those with Content Marketing ADHD. The Imprint Team shares what they’ll focus on. Intro music Golden Sunrise by Josh Woodward…

  • Is Winning Everything?
    August 30, 2016 · Strategy

    Is Winning Everything?

    Taking Learnings from Rio Onward to Cleveland. by Andy Seibert, Managing Partner I just returned from attending the Olympic Games in Rio de Janeiro, and I’m off to Cleveland next week for Content…

Print isn’t dead, only patience
September 22, 2016 · Strategy

Print isn’t dead, only patience

In the Campaign Live piece below, Imprint’s Andy Seibert offers his thoughts in regard to print media–the death of which has been greatly exaggerated. Click-through rates, opens, impressions, downloads and…dog-eared pages? Developments in…

3 Reasons to Create Content That Rewards the Audience
April 6, 2016 · Writing

3 Reasons to Create Content That Rewards the Audience

Russell’s Take: Done well, interactive content will get noticed—and appreciated. A couple of Mondays ago I decided to count the number of pieces of content marketing I was exposed to in a day….

Q&A with Ashley Brenner of Imprint, a Sullivan Content Lab, on Visual Content Best Practices
October 14, 2015 · Design

Q&A with Ashley Brenner of Imprint, a Sullivan Content Lab, on Visual Content Best Practices

Our Take Imprint’s own Ashley Brenner lends her thoughts on Best Practices in Visual Content in this Q&A with the Content Council. Ashley Brenner is a Creative Director at Imprint, a Sullivan Content…

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