B2B Buyers Say Interactive Content Is More Effective

Our Take

Attention B2B content marketers!  According to a recent DemandGen Report, there is so much content out there and so little time that creating interesting and interactive content is a way to break through.   

DemandGen Report recently published the findings of its 2015 Content Preferences Survey . DemandGen has been conducting this survey annually since 2012, and it has always provided interesting insights regarding the content consumption behaviors and preferences of B2B buyers.

Read More at customerthink.com

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