Retail brands tap mobile content curation to drive sales

Catalogs and wishlists created as shoppable content allowing customers to discover, collect and buy the products they love.

flipboard.com

Banana Republic, Modcloth and eBay are a handful of the first retailers to crank out shoppable content for news reading application Flipboard. The new curated catalogs feature builds on a feature that Flipboard rolled out about six months ago that lets consumers pack their own personalized …

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