Design
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2017 Design Resolution: Let’s Reclaim The Infographic

In PSFK, Ashley Brenner, Creative Director at Imprint, discusses how we can use infographics to tell a story efficiently and challenge ourselves to not just design for editorial, but to design for understanding. Read…

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Q&A with Ashley Brenner of Imprint, a Sullivan Content Lab, on Visual Content Best Practices

Our Take Imprint’s own Ashley Brenner lends her thoughts on Best Practices in Visual Content in this Q&A with the Content Council. Ashley Brenner is a Creative Director at Imprint, a Sullivan Content…

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B2B Buyers Say Interactive Content Is More Effective

Our Take Attention B2B content marketers!  According to a recent DemandGen Report, there is so much content out there and so little time that creating interesting and interactive content is a way to…

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Innovative Visuals that Create Brand Personality in the Banking Sector

Our Take: Banks are known for helping you secure a financially sound future, plan your legacy, take care of your family and many more things. These are all aspects they are sure to…

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OPI Brilliantly Creates a Whole Alphabet From Drops of Nail Polish

Our Take The nail polish brand OPI has taken their marketing to a whole new level by creating a unique alphabet out of colors, along with a corresponding app and products to support…

Creative Learning

by ASHLEY LOGAN BRENNER We always need to keep our desire to learn alive. I’ve been reading several articles recently about brainstorming—good or not so good? Good. In context of creative learning, you…

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Over 100 B2B Content Marketing Statistics for 2014

Thanks to Content Marketing Institute and MarketingProfs, each year there’s a new report covering the latest trends in B2B content marketing. From insourcing vs. outsourcing to the most effective tactics, there is plenty…

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The secret of Instagram social engagement – no automation

Our Take How do you think one of the  most popular social media sites is so successful (or not) with brands and their consumers? Different content marketing objectives require varied social strategies. But…

Play capital P

Play — capital P

by ASHLEY LOGAN BRENNER Outside of my day-job at Imprint, I work on a range of other projects which fall into my “Play” category. For example, develop brand identity for our family hot…

Inside J.J. Abrams' Brain-Bending Book-Within-a-Book

Inside J.J. Abrams’ Brain-Bending Book-Within-a-Book

Storytelling in a verbal and visual, complex twist. An intriguing slideshow with a clear peek inside…

Doug Dorst is co-author of "S.," a book that takes place within the margins of another book (it’s complicated). Here, Dorst reveals how he collaborated with J.J. Abrams to create a kind of printed alternate reality game. One day J.J. Apparently, though, the only thing more complicated than …

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