CC 7: What Marketers Should Learn From Journalism

What should content marketers learn from their journalistic counterparts? Check out our latest podcast to hear what Imprint’s editors have to say. Intro music Golden Sunrise by Josh Woodward // CC BY

4 Ways To Ruin Your Brand’s Podcast

In the piece on CMO.com below, Imprint’s Andy Seibert offers his take on how to avoid the most common problems with branded podcasts. Podcasts are still-yes, still- having their moment. More than a…

3 Reasons to Create Content That Rewards the Audience

Russell’s Take: Done well, interactive content will get noticed—and appreciated. A couple of Mondays ago I decided to count the number of pieces of content marketing I was exposed to in a day….

Imprint wins BIG at Content Marketing Awards

As an update to the original news about Imprint’s client work recognitons on July 23rd, Imprint was also named a finalist for “Agency of the Year,” one of the four top prizes at…

Don’t Cue Print’s Swan Song Yet – Folio:

Our Take Even in this mobile first world, print still plays a critical role in acheiving certain marketing objectives and reaching specific, valuable audiences. In Words Onscreen: The Fate of Reading in a…

Why digital natives prefer reading in print. Yes, you read that right.

Our Take You’d expect colleage-age students to prefer studying something on a computer, tablet or phone rather than actual paper. Not so, says this study.  Readers tend to skim on screens, distraction is inevitable…

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