Strategy

How to Navigate Content Marketing’s Control Issues

In Campaign, Imprint’s Managing Partner Andy Seibert explains that different content mediums offer varying levels of control for both the reader and the marketer. To ensure resources are well spent, it’s important to…

CC 17: Four Tips to Win a Content Marketing Award

The number of content marketing award programs are growing, as are the number of submissions per category.  And submissions aren’t inexpensive!  So if you have ever submitted a project for an award –…

The Call for Audio Content Marketing Gets Louder

In the piece below from MarketingDive.com, Imprint Managing Partner Andy Seibert offers his insights regarding audio content, and how content marketers can best make use of it (if they should use it at all). Branded podcasts…

CC 16: MFEA STAR Awards Series: Brian Smith and Elizabeth Hastert

As part of our ongoing MFEA STAR Award series, Brian Smith shares with us some insight into the Smith Group, their Management of the MFEA organization, and the important role the organization plays…

CC 15: MFEA STAR Awards Series: Kimber Lintz

As part of our ongoing MFEA STAR Award series, we speak to Kimber Lintz, as she provides a historical view of the Star Awards, a deeper look at what went into this year’s awards,…

CC 14: MFEA STAR Awards Series: Columbia Threadneedle Investments

As part of our ongoing MFEA STAR Award series, we speak to Vicki Lester about Columbia Threadneedle Investments’ many STAR Award wins, their 2016 election content, and their plans for 2017. The Mutual…

CC 13: MFEA STAR Awards Series: Ivy Investments

As part of our ongoing MFEA STAR Award series, we speak to Lori Dorsey and Kathy Richman from Ivy Investments about their award-winning GenLink program. The Mutual Fund Education Alliance (MFEA) has been honoring…

CC 12: MFEA STAR Awards Series: US Global Investors

As part of our ongoing MFEA STAR Award series, we talk to Holly MacRossin and Lisa Aston from US Funds, and try to determine the secret sauce behind their many STAR Award wins.   The Mutual…

CC 11: MFEA STAR Awards Series: J.P. Morgan

As part of our ongoing Mutual Fund Education Alliance (MFEA) STAR Award series, we talk to Jaima Lawrence from J.P. Morgan Asset Management about their Retirement Link offering, her passion for her work…

Setting up Shop for 2017? Turn an Eye Toward the Competition

Imprint’s Ken Williams recently explained to Chief Marketer how firms can improve their marketing by looking to their competition. Check it out below! While marketers of all kinds are looking for ways to use…

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