Writing

CC 7: What Marketers Should Learn From Journalism

What should content marketers learn from their journalistic counterparts? Check out our latest podcast to hear what Imprint’s editors have to say. Intro music Golden Sunrise by Josh Woodward // CC BY

4 Ways To Ruin Your Brand’s Podcast

In the piece on CMO.com below, Imprint’s Andy Seibert offers his take on how to avoid the most common problems with branded podcasts. Podcasts are still-yes, still- having their moment. More than a…

3 Reasons to Create Content That Rewards the Audience

Russell’s Take: Done well, interactive content will get noticed—and appreciated. A couple of Mondays ago I decided to count the number of pieces of content marketing I was exposed to in a day….

Imprint wins BIG at Content Marketing Awards

As an update to the original news about Imprint’s client work recognitons on July 23rd, Imprint was also named a finalist for “Agency of the Year,” one of the four top prizes at…

Unpacking Print’s Luxurious Future – Folio:

Our Take Creating unique events is key in engaging the affluent consumer and there is no better content experience than enjoying a beautiful print magazine. Consider the important and unique role of print…

Connecting with Consumers through Content

  By Jocelyn Murray, Client Solutions Recently released research from Ad Age and The Content Council confirms what most of us know: the growth of content marketing is explosive. Currently 23% of overall…

Don’t Cue Print’s Swan Song Yet – Folio:

Our Take Even in this mobile first world, print still plays a critical role in acheiving certain marketing objectives and reaching specific, valuable audiences. In Words Onscreen: The Fate of Reading in a…

Why digital natives prefer reading in print. Yes, you read that right.

Our Take You’d expect colleage-age students to prefer studying something on a computer, tablet or phone rather than actual paper. Not so, says this study.  Readers tend to skim on screens, distraction is inevitable…

There is no “One Size Fits All” For Content Marketing

Our Take Cookie cutter content marketing formula’s might be appropriate to get small brands in the game but sustainable, scaleble success requires a unique content marketing strategy that maps to your brand’s personality….

Creating Content for Print Publications & Digital Media

Our Take All content should be developed with holistic multichannel distribution in mind. Not just print and digital but experiential (events or place based environments) should also be taken into account to ensure…

Imprint : Make Content Contagious © 2017 All Rights Reserved

Imprint, a Sullivan Content Lab

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