Inside Pepsi’s new music program: The Sound Drop

Imprint’s Andy Seibert contributes to Sahil Patel‘s new Digiday piece on Pepsi’s new content effort, The Sound Drop. Spoiler: He’s thinks it has a great shot to succeed.

 

Pepsi’s music interests are going beyond TV commercials and sponsoring music concerts and festivals. Last week, the company launched “The Sound Drop,” a music-based video series and artist-discovery program with media partners including MTV, iHeartMedia and Shazam.

Read More at DigiDay

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