The nail polish brand OPI has taken their marketing to a whole new level by creating a unique alphabet out of colors, along with a corresponding app and products to support the campaign. They are truly looking to interact with consumers in an innovative and unique way that definitely breaks down thre traditional walls of marketing.
Color can communicate a lot of information, but not as clearly as if it were an actual language. So OPI made it into one. A sassy, gorgeous new campaign from the nail polish company, created with TBWA’s DANParis, turns various shades of the brand’s product into an abstract, droplet-shaped alphabet that fans can use to chat on a special mobile app.