Setting up Shop for 2017? Turn an Eye Toward the Competition

Imprint’s Ken Williams recently explained to Chief Marketer how firms can improve their marketing by looking to their competition. Check it out below!

While marketers of all kinds are looking for ways to use up the 2016 budget and set up shop for 2017, many are relying on metrics to indicate what worked and what didn’t. KPIs like click-throughs, open-rates, bounce rates and the treasure trove of Google Analytics give a lot of information about how your year’s marketing strategy fared-particularly what was wildly successful, and what failed abysmally.

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