"branded content" tag

Election 2016: Should Brands Get Involved?

By Ken Williams and Russell Pearlman If you’ve used Facebook, Twitter or other social media this fall, you’ve likely noticed that that you have a group of friends and acquaintances that are extremely…


Forbes guarantees its native ads will work

In this Digiday article, Imprint’s Andy Seibert lends his thoughts on Forbes’ new performance guarantee on native advertising programs. The native ad market is getting more crowded, and advertisers are starting to demand…


The Rise of Brand Journalism

Our Take:  More companies are trying to become “brand journalists.” Imprint’s Managing Partner Andy Seibert weighs in on how companies can do it right–and wrong.     In 2013, with the goal of…


3 Key Ingredients for Killer Branded Content

                By Georgia Galanoudis, managing director, Imprint What do Sperry, Land Rover and HBO’s Game of Thrones have in common? Each are delivering on-brand, innovative content…

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