"content marketing" tag

How to Navigate Content Marketing’s Control Issues

In Campaign, Imprint’s Managing Partner Andy Seibert explains that different content mediums offer varying levels of control for both the reader and the marketer. To ensure resources are well spent, it’s important to…

CC 5: Chatbots: Content 3.0

Could chatbots be the future of content marketing? Check out the latest episode of Contagious Content to see why we think they will be. Intro music Golden Sunrise by Josh Woodward // CC…

Election 2016: Should Brands Get Involved?

By Ken Williams and Russell Pearlman If you’ve used Facebook, Twitter or other social media this fall, you’ve likely noticed that that you have a group of friends and acquaintances that are extremely…

Election 2016: Who’s Winning at Content Marketing

By Ken Williams and Russell Pearlman We’re a few short weeks away from Election Day. These are the days where people are really leaning in, forming strong opinions, and – most likely –…

CC 4: Election 2016: Trump, Clinton and Content Marketing

With Election Day less than a month away, which candidate is winning at content marketing? How should brands join the conversation? Check out our latest podcast where the Imprint team offers up their…

Print isn’t dead, only patience

In the Campaign Live piece below, Imprint’s Andy Seibert offers his thoughts in regard to print media–the death of which has been greatly exaggerated. Click-through rates, opens, impressions, downloads and…dog-eared pages? Developments in…

CC 2: Key Takeaways from Content Marketing World 2016

                The Imprint team recently attended #CMWorld in Cleveland. Check out our latest podcast where the team shares their key takeaways from this year’s event. Intro…

Is Winning Everything?

Taking Learnings from Rio Onward to Cleveland. by Andy Seibert, Managing Partner I just returned from attending the Olympic Games in Rio de Janeiro, and I’m off to Cleveland next week for Content…

3 Reasons to Create Content That Rewards the Audience

Russell’s Take: Done well, interactive content will get noticed—and appreciated. A couple of Mondays ago I decided to count the number of pieces of content marketing I was exposed to in a day….

The Rise of Brand Journalism

Our Take:  More companies are trying to become “brand journalists.” Imprint’s Managing Partner Andy Seibert weighs in on how companies can do it right–and wrong.     In 2013, with the goal of…

Imprint : Make Content Contagious © 2017 All Rights Reserved

Imprint, a Sullivan Content Lab

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