"marketing" tag

3 Key Ingredients for Killer Branded Content

                By Georgia Galanoudis, managing director, Imprint What do Sperry, Land Rover and HBO’s Game of Thrones have in common? Each are delivering on-brand, innovative content…

Ad Age’s People on the Move: Georgia Galanoudis

Our Take Imprint is excited to announce the hire of Georgia Galanoudis as a managing director at Imprint! Georgia is an expert in the content marketing industry, having spent time at Meredith’s MXM…

Retailers Try Offering Expertise Online Along With Products

Our Take The NYT Small Business talks to small business owners and retailers who are using content marketing to offer expertise online along with their products. Imprint weighs in with the idea that…

Content Marketing’s Moments of Glory in 2014

Our Take As 2014 comes to a close, OpenTopic asked industry-leading content marketers to weigh in on what they thought were “Content Marketing’s Moments of Glory in 2014.” Imprint’s own managing partner, Andy…

Power of Video In Content Marketing: Part 1

      By Jocelyn Murray Have your favorite brands started getting more involved with social media? Are they asking their customers to participate in the creation of videos or campaigns? This is…

Tips from Content HQ: 3 Overlooked Things That Can Derail Content – and How to Avoid Them

By Russell Pearlman The moment a story, video, tweet or anything else I’ve worked on makes its public debut, my eyes widen and a brief smile flashes across my face. I’ve had the…

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