"research" tag

Connecting with Consumers through Content

  By Jocelyn Murray, Client Solutions Recently released research from Ad Age and The Content Council confirms what most of us know: the growth of content marketing is explosive. Currently 23% of overall…

You Should Use Twitter Because It Makes Everyone As Smart As Anyone

Those 140 characters are making us collectively specialized … and smart.

Twitter’s purpose is still widely misunderstood, and many think they have no need for it. But it has great potential to enlighten us. We are a specialized species. Each of us lives a different life with unique passions, intellectual pursuits, and hobbies. We choose a path and along the way amass …

Pew Social Media Study: 30% Of The U.S. Gets News Via Facebook

The Pew Research Center has for some time now been releasing data about how different social networking sites fare when it comes to news consumption, a key component of how many news organizations today are looking to reach consumers as old-media forms like printed editions continue to decline, …

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Imprint, a Sullivan Content Lab

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