The Call for Audio Content Marketing Gets Louder

In the piece below from MarketingDive.com, Imprint Managing Partner Andy Seibert offers his insights regarding audio content, and how content marketers can best make use of it (if they should use it at all).


Branded podcasts helped spark a new craze for audio content marketing, but they’re hardly alone in the space anymore. Home digital assistants like Amazon Echo and Google Home, along with other IoT offerings including smart cars, are opening up new audio possibilities for brands.

Read More at www.marketingdive.com

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